Portmux
CRM → CRM MIGRATION

Pipedrive to HubSpot
migration service.

Portmux is a Pipedrive to HubSpot migration service that moves your Persons, Organizations, multi-pipeline Deals, custom fields, and Activity history into HubSpot CRM with the deal stage probability and forecast logic preserved.

Pipedrive's data model is small and clean (Persons, Organizations, Deals, Activities, Products), which makes the migration mechanically easy. The interesting work is in the upgrade: most teams switching to HubSpot also want Marketing Hub or Service Hub, and we set up the cross-object associations that let HubSpot's lifecycle reporting actually work.

FIG. PIPEDRIVE → HUBSPOT
SOURCE
Pipedrive
CRM
DESTINATION
HubSpot
CRM
4–6
Weeks typical
0ms
Cutover downtime
$12k
Starting fee
§ WHAT WE MIGRATE

Every object, every field.
From Pipedrive, into HubSpot.

Pipedrive's Persons map to HubSpot Contacts; Organizations to Companies; Deals to Deals. The custom field translation is straightforward, the harder mapping is multi-pipeline Deal flows and Activity types.
Persons → Contacts

Every Pipedrive Person migrated as a HubSpot Contact with custom fields, owner, label/tag, and primary Organization association.

Organizations → Companies

Pipedrive Organizations mapped to HubSpot Companies with parent Organization (where used) preserved as Company-Company associations.

Deals

Pipedrive Deals migrated to HubSpot Deals with stage, status (Open/Won/Lost), value, expected close date, and stage history.

Pipelines → Pipelines

Each Pipedrive Pipeline (with its stages and probabilities) recreated as a HubSpot Deal Pipeline with the same stages and probability values.

Activities

Pipedrive Activities (Call, Meeting, Task, Lunch, Deadline, Email) migrated as HubSpot timeline events on the parent Contact, Company, or Deal.

Notes

Notes attached to Persons, Organizations, or Deals migrated as HubSpot Notes on the corresponding record with original timestamp and author.

Files

All Pipedrive file attachments downloaded and re-uploaded to HubSpot Files with associations to the parent record.

Custom Fields

Every Pipedrive custom field (text, large text, single-option, multi-option, user, date, monetary) recreated as a HubSpot custom property of the same type.

Products

Pipedrive Products (with prices) migrated to HubSpot Products; Deal Products migrated as HubSpot Line Items associated with the parent Deal.

Email Sync

Pipedrive Email Sync history (linked Inbox emails on Persons/Deals) migrated as HubSpot Email events on the Contact timeline.

Users & Owners

Pipedrive Users matched to HubSpot Users by email; record ownership preserved or reassigned per your rules.

Workflow Automation

Active Pipedrive Workflow Automations re-implemented as HubSpot Workflows with the same triggers and actions.

§ HOW THIS MIGRATION RUNS

Three steps. One go-live date.

01
CONNECT

Plug into Pipedrive.

We connect to Pipedrive via API token with admin scope and to HubSpot via Private App. Pipedrive's REST API enumerates every Person, Organization, Deal, Activity, Product, and Custom Field. Within 48 hours you see record counts by object, custom field inventory, and a per-pipeline stage map ready for HubSpot translation.

02
MAP

Map to HubSpot.

Mapping covers custom field translation, Pipedrive Pipeline → HubSpot Pipeline (one per pipeline), Activity Type → HubSpot Engagement type, and Owner mapping. We also identify whether you want HubSpot Lifecycle Stage (typically Yes), and if so, derive starting lifecycle stage from Pipedrive Person Label and Deal status.

03
CUTOVER

Flip the connection.

HubSpot loaded with full Pipedrive history. Your team validates 5 Deals per Pipeline for stage history fidelity, then signs off on the cutover plan. On cutover day, Pipedrive is set to read-only via plan downgrade or seat reduction, HubSpot becomes authoritative, and we run a final delta of post-cutover Pipedrive activity.

§ WHERE IT GETS HARD

Pipedrive to HubSpot isn't a button.

Every migration has its own gotchas. Here's what we plan for on this specific path.

● 01

Multi-pipeline deals

Pipedrive Deals can move between Pipelines. HubSpot Deals belong to one Pipeline. If you have Deals that have transitioned across Pipelines historically, we preserve the current Pipeline assignment and capture the cross-pipeline history as a custom property for reporting.

● 02

Activity Type mismatch

Pipedrive's Activity Types (Call, Meeting, Task, Lunch, Deadline) don't all have native HubSpot equivalents. Lunch and Deadline migrate as HubSpot Tasks with a custom Activity Subtype property so reporting can still segment them. Call/Meeting/Task map natively.

● 03

Email Sync attribution

Pipedrive Email Sync stores linked emails per Deal/Person. HubSpot uses BCC-to-CRM or the HubSpot Sales Outlook/Gmail extension. We migrate historical email logs as timeline events; ongoing email tracking switches to HubSpot's extension and your team installs it during the rehearsal week.

● 04

Lifecycle Stage seeding

Pipedrive doesn't have a Lifecycle Stage concept. HubSpot's reporting depends on it. We derive starting Lifecycle Stage from Pipedrive Person Label and Deal status (no Deals → Lead; Open Deal → Opportunity; Won Deal → Customer) so your funnel reports work on day one.

§ STARTING PRICE

Pipedrive to HubSpot from $12K.

Single-system migrations like Pipedrive to HubSpot run as Track A engagements: one source, one destination, up to 1M records, 4–6 weeks. Final price depends on object volume, custom field count, and integrations, scoped on a 20-minute call before any commitment. See full pricing →

TRACK A
FROM$12K
4–6 weeks · 1 source → 1 destination · up to 1M records
Get a quote
§ QUESTIONS

Pipedrive → HubSpot, asked.

How long does a Pipedrive to HubSpot migration take? +
Most Pipedrive-to-HubSpot migrations run 3–5 weeks. Pipedrive's small object model and clean schema make the mechanical migration fast; the time goes into HubSpot setup (Lifecycle Stage rules, Workflow re-implementation, Marketing Hub setup if applicable) and your team's UAT. Single-pipeline portals can run in 3 weeks.
Will my multi-pipeline Deals migrate correctly? +
Yes. Each Pipedrive Pipeline becomes a HubSpot Deal Pipeline with the same stages and probabilities. Deals migrate to their current Pipeline. If a Deal has been moved across Pipelines in the past, we preserve the cross-pipeline history as a custom property so historical reporting works.
How do you handle Pipedrive's custom Activity Types? +
HubSpot natively supports Calls, Meetings, Tasks, Notes, and Emails. Pipedrive's Lunch and Deadline activity types migrate as HubSpot Tasks with a custom Activity Subtype property so you can still filter on them in reports. Custom Activity Types you've added in Pipedrive map to additional Subtype values.
Can we add HubSpot Marketing Hub during the migration? +
Yes, and most teams do. Adding Marketing Hub during the CRM migration means we set up Lifecycle Stage logic, Lead Status, and Marketing Contacts gating in one pass. We deliver a pre-built Marketing Hub configuration based on your Pipedrive Person Labels and Deal stage definitions.
What about Pipedrive Insights and Reports? +
HubSpot has a different reporting model than Pipedrive Insights. We rebuild your top 5 Insights as HubSpot Reports during the engagement. Pipedrive forecast reports translate cleanly to HubSpot Forecast. Custom Insights with multi-pipeline rollups may need redesign in HubSpot's reporting structure.
NEXT CUTOVER

Book a 20-minute
scoping call.

Tell us what's in the source, where it's going, SaaS or custom, and when you need to be live. You'll walk away with a scoped quote, a named engineer, and a go-live date.

§ RELATED MIGRATIONS